• Research and development   using  state-of-the-art technology using data science/AI/ML/Computer vision on existing media as well as changing media landscape (specifically visual/digital entertainment) to get insights into different aspects of creative processes and products
  • Research on the impact of digital entertainment and narratives.
  • Study impact of literature, films and gaming on society using cross-disciplinary areas like sociology, psychology, and demographics
  • Explore experiential narratives and story telling, scenario and relationship based speculative narratives, non-institutional narratives in social media, and folk cultures across borders